Design, tech & some magic
Hello! I am Quierra Wells
UI/UX designer
3D Artist
Visual Designer
I build brands that look good and move people. It’s not just about aesthetics — it’s about energy.
The goal: beautiful and functional design.
Drop Strategy in Motion
Instagram visuals for a fashion-forward jewelry launch.
Digital Retail Experience
Building a fashion-forward e-commerce interface from concept to layout.
Jewelry Business Digital Guide
Online business book designed and laid out in Figma using original content, AI copy, and art direction
Design That Delivers
Strategic storytelling and layout for high-trust communications.
Interface Design Across Complex Systems
Multi-sector UI work spanning public platforms, health training, and GenAI dashboards.
Drama Club Jewelry – Social Launch Direction
Type
Social Media Strategy & Content Design
Date
2020 – 2021
Role
Creative Director & Visual Designer
Client
Fashion Concept Brand
I created the visual identity and launch strategy for Drama Club Jewelry — a playful, hyper-stylized brand concept built around bold drops and expressive storytelling. Using speculative product photography and generative visuals, I designed a campaign of Instagram assets to simulate a real product release.
The goal: craft a believable, branded digital rollout that mimics what a real launch would require — from concept development to execution.
The challenge
Design an attention-grabbing campaign that could stand out in a saturated market, while avoiding the visual clichés often seen in jewelry launches. The assets had to communicate drop urgency, product elegance, and a strong brand voice — all in a self-contained visual system.
My solution
I designed a suite of over 12 Instagram assets, including feed posts, Stories, and product spotlights. I built a mini content calendar and branded captions that aligned each post with a specific moment in the launch cycle (teasers, pre-orders, drop day).
Using expressive typography, generative lighting, and rich metallic tones, I created a scroll-stopping aesthetic meant to resonate with a Gen Z and millennial audience. All assets were built with modular reuse in mind — just like a real brand rollout.
A Note on Authenticity
This project is a speculative brand concept based on my real experience leading social media design and strategy. While the products and images are fictional, the workflows, processes, and execution are true to my client-facing work.
Drama Club Jewelry Website Design
Type
UI Visual Design, Website Wireframes, E-commerce Experience Mockup
Date
23.05.2024
Role
UI Designer, Visual Designer
Client
Concept Brand (Drama Club Jewelry)
This self-initiated web project was designed to showcase my experience with UI design, layout development, and branded visual systems. Built around the fictional fashion brand “Drama Club Jewelry,” the website concept blends bold visuals, ecommerce structure, and elevated styling to communicate a hype-meets-luxury product experience.
The challenge
To create a compelling, scrollable user journey that feels both editorial and shoppable — delivering an elevated product launch vibe that feels true to high-performing ecommerce brands. The goal was to demonstrate my ability to structure a complete web layout: from grid planning and page flow to the layering of motion, typography, and campaign assets.
My solution
I developed wireframes in Adobe Illustrator and transitioned into high-fidelity designs in Figma, building out key screens like the homepage, product grid, and marketing modules. I designed custom mockups for featured hero content, drop countdowns, product feature sections, and value propositions. The final result is a fully branded visual system built for digital, demonstrating both functional design thinking and eye-catching art direction.
A Note on Authenticity
This is a concept-based portfolio project inspired by my real-world UI design experience. All visuals were created for demonstration purposes.
The Ultimate Jewelry Business Guide
Type
Digital Book Design, Visual Identity, Content Strategy
Date
27.05.2024
Role
Visual Designer, Content Creator, Art Director
Client
Entrepreneurial Design Project
The Ultimate Jewelry Business Guide is a bold and visually-driven digital book created to educate new jewelry entrepreneurs. Built with the intention to sell on platforms like Etsy, the guide empowers creatives to turn their passion into profit through brand development, storytelling, and marketing education.
The challenge
There’s no shortage of aesthetic inspiration in the jewelry space—but few resources merge strong visuals with clear, actionable business education. This project aimed to fill that gap by offering a stylish, easy-to-digest guide that teaches brand-building while looking like a brand in itself.
My solution
I designed a 20+ page digital book entirely in Figma using a high-contrast, editorial layout that blends strategic business insights with fashion-inspired visuals. I developed the tone, layout, and flow to feel motivational and luxe—positioned for jewelry designers who take their craft seriously. To elevate the concept, I created original product mockups, generated AI-powered imagery for stylistic cohesion, and wrote/refined all copy using AI tools. The end result is a digital product that is educational, aspirational, and Etsy-ready.
A Note on Authenticity
This is a entrepreneurial design project created as a portfolio sample. The content is based on real entrepreneurial insights and styled using AI tools for copy and imagery.
Strategic Design in Practice
Type
Branded Strategy Deck, Event Marketing Materials, Multi-Page Document Design, Internal Video Edits
Date
30.05.2024
Role
Visual Designer
Client
Defense-Focused Team
I partnered with a defense-focused marketing firm to design a suite of visual communications for an internal campaign supporting cybersecurity, strategy, and leadership alignment. Key deliverables included a 300+ page branded guide, social-ready graphics, newsletter visuals, and event save-the-dates. The creative direction focused on clarity, compliance, and consistency — and everything you see here has been reimagined for public viewing while staying true to the original scope of work.
The challenge
We were working across multiple content tracks with tight deadlines, shifting stakeholder feedback, and brand expectations set by competing agency partners. The guide required thoughtful visual hierarchy across hundreds of pages, while event and newsletter content needed to be delivered in parallel — often with little lead time and rapid rounds of review.
My solution
I led the visual strategy and execution across all design tracks, from layout to delivery. I implemented a collaborative review process that helped the team meet deadlines while reducing feedback fatigue. I concepted and designed the final guide cover (selected over outside submissions), and developed branded templates for PowerPoint slides, LinkedIn posts, and newsletter headers — ensuring every touchpoint felt cohesive and on-brand.
A Note on Authenticity
Due to confidentiality agreements, all visuals in this case study are imaginative recreations. While the assets have been adapted for public presentation, they reflect the real work, strategy, and outcomes I led in collaboration with a defense-sector client.
Interface Design Across Complex Systems
Type
Public Website UI Design, Health Platform Wireframes, GenAI Dashboard UI
Date
30.05.2024
Role
UI Visual Designer
Client
Government, Health, and Emerging Tech
emerging tech sectors. In each, I led or co-led the visual design process — from wireframes to fully styled interface screens — while supporting stakeholder collaboration, development handoffs, and user testing. The projects included redesigning a water rights platform for public access, a federal health training platform, and a GenAI dashboard built to surface cancer risks in large financial datasets.
All visuals here are inspired by my original designs but reimagined for public viewing./p>
The challenge
Each product had distinct user needs and structural constraints:
• The water platform required revamping an outdated news/events interface with limited visual flexibility.
• The health platform needed to guide non-technical users through content-heavy training modules with clarity and accessibility.
• The GenAI dashboard involved complex backend data visualizations that needed to be simplified for clarity and business action.
Across all three, I had to translate technical requirements and user pain points into visual solutions that worked intuitively — and felt modern and aligned with stakeholder expectations.
My solution
On the Water rights site, I created 20+ UI screens and over 100 modular Figma components — including a vibrant events feed that replaced the legacy database format. For the health training site, I contributed to user interviews, wireframed core learning flows, and translated accessibility feedback into clear, inviting interface designs. With the GenAI dashboard, I designed high-fidelity UI layouts and conducted visual content analysis to support engineers in translating the tool’s backend logic into intuitive front-end interactions.
In each case, I maintained brand integrity, adapted to evolving requirements, and helped improve usability through intentional visual hierarchy, layout structure, and design systems.
A Note on Authenticity
Due to confidentiality agreements, all visuals in this case study are imaginative recreations. While the designs have been adapted for public presentation, they reflect the actual processes, challenges, and outcomes I led or contributed to.
Approach and
philosophy
I design with intention — visually, strategically, and always with the brand in mind. With experience across tech, government, and education, I create high-impact work that blends structure with style.
My creative practice now bridges digital and physical design: building immersive web experiences, exploring product design through 3D modeling, and shaping visual identities that resonate. I'm especially inspired by brands like Supreme, Off-White, Savage X Fenty, and Naked Wardrobe — brands that treat design as culture.
Every project is a chance to build something sharp, smart, and unforgettable.
40+
Happy clients
10+
Years of experience
50+
Projects done
How I Help
Brands Show Up
Digital
marketing
I create campaign visuals, branded content, and web experiences that drive awareness and engagement across digital platforms.
Graphic
design
I design marketing assets, editorial layouts, and branded packaging — creating visuals that communicate clearly and leave a lasting impression.
Brand
identity
I shape visual identities from the ground up — building design systems, brand kits, and campaign collateral that tell a cohesive story.
3D as Brand
Language
I explore product storytelling and brand presence through AI-assisted 3D concepting, using tools like ZBrush and Substance.
The Glow-Up
Timeline
My education
2024
UI/UX Design Certificate
Nielsen Norman GroupIntensive program covering UX fundamentals, user research, and prototyping.
2016 - 2018
MPS, Integrated Marketing and Communications
Georgetown University School of Continuing StudiesAdvanced study in marketing strategy and communications, with focus on digital integration and brand development.
2014
UI/UX Design Course
General AssemblyIntensive program covering UX fundamentals, user research, and prototyping.
2009 - 2011
Bachelor of Arts, Studio Art/Digital Media
University of Maryland College ParkFocused on digital media applications and creative design principles.
Work experience
2019 - Present
Visual Designer
in the Deloitte Digital agency
Big impact, high stakes. Designed for government agencies, reaching over 100,000 citizens. Led cross-functional teams, delivered sleek campaigns, and made public sector branding actually hit.
2018 - 2019
Assistant Director of Digital Marketing
Marketing, but make it strategic. Boosted website traffic by 29%, put major speakers in the spotlight, and ran multi-channel campaigns that kept Georgetown’s business school on top
2015 - 2018
Digital Production Manager
Led website management and multi-channel marketing campaigns, fostering design culture and mentoring junior designers while maintaining brand consistency.
My favourite tools
Figma
Photoshop
Illustrator
InDesign
Adobe Substance Sampler
Adobe Substance Painter
Adobe Substance Stager
Adobe Modeler
HTML5
Zbrush
Adobe Firefly AI
Midjourney AI
Powerpoint
My client's stories
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