Design Director. Style Architect. Visionary.
Hello! I am Quierra Wells
Senior Visual Designer
Brand Experience Expert
Digital Storyteller
UX & Campaign Strategist
Senior Visual Designer with 10+ years crafting bold brand experiences. I build brands that look good and move people. The goal: beautiful and functional design.
Product Drop Strategy & Visual Rollout
Simulated launch campaign developed to reflect the visual systems, brand voice, and timed content strategy behind real product drops.
Fashion E-Commerce Website (Drama Club Jewelry)
Interface concept informed by retail UX patterns and brand layout systems I used in client work—showcasing homepage flow, modular assets, and merchandising hierarchy.
Digital Guidebook Design for Jewelry Entrepreneurs
Recreated business guide combining content strategy, editorial layout, and AI-generated assets—based on real insights from branding work with creative founders.
Editorial Collateral for Forward-Thinking Design Summit
Digital assets reimagined from real event design support—created to demonstrate storytelling, layout pacing, and visual cohesion across branded experiences.
Future Tense 2025 – Digital Campaign
Conceptual digital campaign & product experience for a creative summit.
Self-Initiated Concept | Based on Real Client Launch Experience
Project Type
Social Strategy & Visual Design
Timeline
2025 (Inspired by real 2021 campaign)
Role
Lead Designer & Campaign Strategist
Client Context
Conceptual Fashion Brand (Modeled After Real Client Workflows)
Project Highlights
Key Deliverables:Simulated 60+ social assets for Instagram feed & stories, plus a 5-month content roadmap
Outcome (Conceptual):Modeled a product drop campaign designed to drive hype, awareness & pre-launch buzz—mirroring real-world engagement playbooks I used for Fortune 500 clients
The Challenge
Creating a Hype-Driven Roadmap
Create a bold, culturally relevant product drop campaign for a fictional jewelry brand targeting Gen Z audiences. This project mirrors a real-world campaign I
executed at Deloitte, reimagined here for a lifestyle/fashion audience. The goal: build pre-launch anticipation, spark social buzz, and establish brand positioning
as a trend leader.
I structured the campaign like a real release: teaser buildup → countdown engagement → launch moment. The visual identity and rollout mirrored the urgency and
polish needed to make a new collection feel iconic from the jump.
Design & Strategy Highlights
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Drop Roadmap & Content Strategy:Developed a 5-month social campaign roadmap, inspired by real
client timelines. The strategy covered teaser phases, countdown sequences, and launch-day social blitzes.
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Visual Identity & Asset Design:Created over 60 feed and story assets for Instagram, leveraging
generative design, metallic gradients, and trend-driven layouts to emulate the vibe of hype-driven streetwear and beauty brands.
- Campaign Narrative:Storyboarded the full drop experience, from early leaks to launch-day takeover, focusing on scarcity, exclusivity, and influencer buzz-building tactics.
The Outcome
Key outcomes from this project include:
This campaign simulation reflects the exact playbook I used for real Deloitte client campaigns, but tailored here for a fashion-forward, social-first audience. The final concept showcases my ability to:
- Deliver high-volume social campaigns (60+ assets) on tight timelines
- Build visual hype cycles that drive pre-launch demand
- Showcase fluency in using generative tools and visual systems to simulate polished brand assets
- Align creative storytelling with channel strategy to energize audiences on Instagram & beyond
Note on Real-World Relevance:This project is a conceptual adaptation of a live Deloitte client
campaign, where I delivered 100+ social assets across LinkedIn, Facebook, Twitter/X, and Instagram over 5 months—resulting in increased brand visibility and thought
leadership positioning.
While the client work remains under NDA, this case study reflects the strategy, pace, and creative rigor I applied to those engagements.
Fashion E-Commerce Website (Drama Club Jewelry)
Project Type
Simulated UX/UI Project · Editorial E-Commerce Design
Timeline
2025 (Inspired by real Projects)
Role
UI Designer & Visual Strategist
Client Context
Fictional Fashion Brand (Modeled After Past Client Workflows)
Project Highlights
Key Deliverables:Simulated 8 responsive screens for a jewelry e-commerce site, including homepage, product detail, and client testimonails
Outcome (Conceptual):Adapted enterprise UX methods from Deloitte client work to create a consumer e-commerce concept designed to drive engagement, storytelling, and conversion.
The Challenge
From Wireframes to Visual Systems
While my client work at Deloitte focused on designing informational and training platforms for federal health and water initiatives (2022–2025), I wanted to explore how those same UX methods could be applied in a consumer-focused, trend-driven retail environment.The goal: design an e-commerce experience that feels editorial, immersive, and conversion-focused—targeting Gen Z and Millennial shoppers for a conceptual jewelry brand.
To mimic a full design engagement, I began with wireframes in Adobe Illustrator and transitioned into high-fidelity mockups in Figma. To reinforce a “hype-meets-luxury” feel, I designed custom visuals and layered subtle visual contrast across the layout to reflect real-world e-commerce structure.
Design & Strategy Highlights
- Created wireframes and transitioned to high-fidelity mockups in Figma
- Built modular systems for homepage, grid, value props, and CTA
- Applied editorial layout principles with high-conversion design thinking
- Simulated handoff-ready visuals aligned with lifestyle fashion e-commerce
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User Journey & Content Mapping:Mapped a storytelling-first shopping journey, blending
editorial content, product discovery, and smooth checkout pathways.
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Wireframes to High-Fidelity:Designed 8 key screens in Figma, including homepage, product
detail, shopping bag, and checkout—prioritizing mobile-first design while ensuring a bold, branded desktop experience.
- Visual Language:Developed a trend-inspired aesthetic using bold imagery, metallic textures, and modular grids—drawing inspiration from brands like Savage X Fenty, Glossier, and Jacquemus.
The Outcome
Results & Takeaways
This project demonstrates my ability to translate enterprise-grade UX strategy into engaging, commerce-ready designs. While the project is conceptual, the methods applied reflect the rigor, attention to detail, and user-first thinking I brought to my Deloitte client engagements.The final designs balance brand storytelling with conversion paths, showcasing how I approach e-commerce UX, art direction, and digital campaigns for lifestyle brands.
- Demonstrated complete web layout planning and branded system design
- Simulated a high-performing e-commerce journey with editorial polish
- Validated by peers for visual clarity, layout logic, and brand cohesion
- Successfully reframed NDA constraints into a compelling concept case
Note on Real-World Relevance: This project is a conceptual adaptation of enterprise UX strategies I applied for Deloitte clients in the federal health and environmental sectors (2022–2025). While the original work focused on training and informational platforms, this case study demonstrates how I translated those methods into a consumer e-commerce experience, applying the same rigor, user-centered thinking, and design quality. All client work remains under NDA, but the process, pacing, and design standards mirror the real-world deliverables I led on high-profile government projects.
Jewelry Business Guide · Concept Digital Product for Etsy-Based Creatives
Project Type
Digital Book Design · Visual Identity · Content Strategy
Timeline
2025 (Inspired by Deloitte client work)
Role
Visual Designer · Content Creator · Art Director
Client Context
Concept-Based Sample (Modeled After Real-World CLinet Work)
Project Highlights
Key Deliverables:Designed a 20-page digital guidebook for jewelry entrepreneurs with original branding and layout using AI-assisted content
Outcome (Conceptual):Applied methods used in Deloitte client reports and strategy guides to create a polished, market-ready resource aimed at elevating independent jewelry brands—combining visual design, content strategy, and storytelling
Overview
Independent jewelry entrepreneurs lack visually engaging, actionable business guides.This project mirrors the strategic design approach I used on Deloitte client deliverables—pivoted here to address a gap in the jewelry industry by blending educational content with premium, fashion-inspired visual storytelling.
The Challenge
What I Created
I designed a 20+ page digital guide entirely in Figma, blending editorial layout with structured business content. I wrote and edited the copy using AI tools, ensuring tone consistency, clarity, and relevance. I generated all imagery and mockups using generative tools and custom templates, giving the guide a cohesive and aspirational feel.
Design & Strategy Highlights
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Content Strategy & Writing: Outlined, structured, and wrote key sections of the guide,
leveraging AI tools to refine tone, ensure consistency, and accelerate production.
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Visual Identity & Layout: Designed a 20-page branded PDF drawing inspiration from luxury
lookbooks and editorial magazines—infusing the guide with aspirational styling while maintaining clarity and usability.
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Mockups & Spreads: Created multiple sample spreads, showcasing the balance of educational
content and high-fashion aesthetics.
- Used generative tools to support both visual consistency and production speed
The Outcome
Results & Takeaways
This project demonstrates how I combine enterprise-grade strategy guide design with lifestyle brand aesthetics—delivering a polished, content-driven experience. While conceptual, the approach reflects the same rigor and audience-first thinking I applied to federal reports, strategic plans, and digital guides at Deloitte (2022–2025).
Note on Real-World Relevance This project is a conceptual adaptation of Deloitte client work, where I led the design of complex reports, strategy guides, and digital publications for federal health and strategic planning clients. All client work remains under NDA, but this case reflects the pace, process, and design precision I applied to those engagements—translated here for an independent jewelry audience.
Future Tense Editorial Collateral · Fictional Conference Brand Assets
Project Type
Editorial Design · Print Collateral · Trend Forecasting Concept
Timeline
May 2024 · Self-Initiated Concept Project
Role
Creative Director · Editorial Designer · Visual Strategist
Client Context
Fictional Event Brand · Inspired by Real-World Creative Summits
Project Highlights
Key Deliverables:Multi-page editorial summit agenda, brand materials, and trend report booklet (“This Is Not a Manual”) — designed to simulate a high-profile AI & design summit
Outcome (Conceptual):Adapted enterprise report design methods used at Deloitte to craft an immersive, future-forward editorial system — blending trend culture, AI themes, and event storytelling into cohesive, premium print assets
The Problem
For fictional design summits to feel legit, the materials have to truly impress. My challenge was to make a speculative event brand feel tactile, immersive, and real — without any existing data, speakers, or sponsors. Could I simulate a creative summit experience from the ground up, using editorial storytelling, generative tools, and high-end print design? This project gave me the runway to test that.
The Process
Designing a Fictional Drop Experience
I built two flagship editorial assets: a 7+ page printed agenda pamphlet and a full-volume trend report titled This Is Not a Manual. I applied bold layout systems, generative artwork, and sculptural graphic motifs to convey emerging themes in tech, AI, and creative culture. The design leaned into high fashion editorial energy — clean grids, unexpected textures, confident type choices. The result: a tangible drop of future-forward visual thinking.
Design & Strategy Highlights
• Developed multiple editorial formats for a fictional design summit
• Used speculative storytelling and visual identity to simulate brand cohesion
• Applied creative direction to concept, tone, layout, and asset production
• Explored emerging topics through visual metaphor, tone, and typography
The Outcome
Results & Takeaways
This project showcases how I approach speculative design with the same rigor I’d bring to real-world brand systems. By crafting both form and function — visuals and structure — I was able to deliver a campaign-ready, print-forward drop that mimics the polish of top-tier event collateral. From content strategy to layout execution, every piece was built to look like something you'd pick up at the summit and save for inspiration later.
- Simulated premium event materials using AI tools and editorial strategy
- Positioned a fictional summit as a high-concept, collectible experience
- Balanced aesthetics, structure, and storytelling in equal measure
- Built entirely around what’s next — new tech, new visuals, new identity forms
Note on Real-World Relevance:This project is a conceptual adaptation of the editorial collateral,
annual reports, and strategic plans I designed for Deloitte clients in health, federal, and environmental sectors. While the brand and event are fictional, the
process, visual rigor, and design standards mirror the work I delivered for real-world clients between 2022–2025 — where I produced high-impact materials to drive
executive alignment, learning, and engagement.
See next case: Future Tense 2025 Digital Campaign – extending the summit experience into social & digital channels.
Future Tense 2025 · Conceptual Creative Direction & Digital Campaign
Project Type
Visual Identity · Social Campaign · Speculative Product Design
Timeline
May 2024 · Concept Project for Personal Brand Development
Role
Art Director · Visual Designer · Campaign Strategist
Client Context
Fictional Event Platform · Inspired by Culture & Tech Trends
Project Highlights
Key Deliverables:Multi-channel digital campaign concept including web landing page, social posts, motion mockups, and product/interface concepts
Outcome (Conceptual):Demonstrated end-to-end campaign art direction skills—crafting a speculative event brand launch across platforms, inspired by processes I led for Deloitte strategy presentations and digital publications
The Problem
Future Tense 2025 is a self-initiated digital campaign concept for a fictional creative summit, expanding on the event’s editorial collateral (see previous case).
This project focuses on bringing the summit brand to life through digital platforms, social media, and experiential product design.
I wanted to imagine a conference drop for a future-facing creative brand — one that didn’t exist, but absolutely should. This project challenged me to build an
entire multi-touch brand system for an experimental design and tech summit with no speakers, sponsors, or agenda — just pure creative direction. Could I make it
feel hype, real, and launch-worthy anyway?
The Process
Branding a Fictional Summit Drop
I built a bold brand identity for Future Tense 2025 — a visual playground merging AI-assisted photography, fashion-tech references, and typographic hierarchy. The campaign included desktop hero visuals, social cards, newsletter modules, and mobile interactions — all working together to sell a speculative idea like it was the real thing. Think Off-White x TED Talk, with a touch of MIT Media Lab.
Design & Strategy Highlights
• Developed brand visuals for a digital-first, tech-driven concept event
• Created high-performing social assets including carousel and mobile mockups
• Applied editorial thinking across multiple digital and print formats
• Leveraged AI tools to create futuristic, scroll-stopping imagery and layouts
The Outcome
Results & Takeaways
This case study shows how I fuse culture and design to build launch-ready creative campaigns — even without a live client. It proves my ability to create buzz, define tone, and scale visuals across formats. Future Tense 2025 might be fictional, but the design system, brand thinking, and campaign depth are all real.
- Simulated a full brand rollout for a non-existent event — and made it believable
- Demonstrated creative range in editorial, tech, and culture-focused visuals
- Showed how experimental design can still feel structured and brand-aligned
- Packaged the work like a product drop — hype, sleek, and scalable
Note: This project is a speculative branding case study created for portfolio and educational purposes only. “Future Tense” is not affiliated with any real conference, organization, or client.
Note on Real-World Relevance:This project is a conceptual extension of the design systems and launch campaigns I contributed to at Deloitte, where I developed presentation ecosystems, executive communications, and visual narratives for enterprise clients.While all client work remains under NDA, this case reflects the creative leadership, storytelling, and cross-channel orchestration I applied to those engagements—reimagined here for a forward-thinking cultural summit.
Approach and
philosophy
I’m a Senior Visual & UX Designer based in Washington, D.C., blending strategy with bold creative energy. At Deloitte Digital, I’ve spent the past 10+ years leading design for brands,
campaigns, and digital products across tech, government, and education.
I design with intention—balancing structure with style to drive impact. My work has reached 100K+ users and helped Fortune 500 clients accelerate decision-making and brand
storytelling.
Inspired by brands like Supreme, Off-White, Savage X Fenty, and Glossier, I approach every project with the mindset of a creative hustler—merging culture, commerce, and storytelling
into work that feels as bold as it looks.
40+
Happy clients
10+
Years of experience
50+
Projects done
How I Help
Brands Show Up
Digital
marketing
I create campaign visuals, branded content, and web experiences that drive awareness and engagement across digital platforms.
Graphic
design
I design marketing assets, editorial layouts, and branded packaging — creating visuals that communicate clearly and leave a lasting impression.
Brand
identity
I shape visual identities from the ground up — building design systems, brand kits, and campaign collateral that tell a cohesive story.
3D as Brand
Language
I explore product storytelling and brand presence through AI-assisted 3D concepting, using tools like ZBrush and Substance.
The Glow-Up
Timeline
My education
2024
UI/UX Design Certificate
Nielsen Norman GroupIntensive program covering UX fundamentals, user research, and prototyping.
2016 - 2018
MPS, Integrated Marketing and Communications
Georgetown University School of Continuing StudiesAdvanced study in marketing strategy and communications, with focus on digital integration and brand development.
2014
UI/UX Design Course
General AssemblyIntensive program covering UX fundamentals, user research, and prototyping.
2009 - 2011
Bachelor of Arts, Studio Art/Digital Media
University of Maryland College ParkFocused on digital media applications and creative design principles.
Work experience
2019 - Present
Visual Designer
in the Deloitte Digital agency
Big impact, high stakes. Designed for government agencies, reaching over 100,000 citizens. Led cross-functional teams, delivered sleek campaigns, and made public sector branding actually hit.
2018 - 2019
Assistant Director of Digital Marketing
Marketing, but make it strategic. Boosted website traffic by 29%, put major speakers in the spotlight, and ran multi-channel campaigns that kept Georgetown’s business school on top
2015 - 2018
Digital Production Manager
Led website management and multi-channel marketing campaigns, fostering design culture and mentoring junior designers while maintaining brand consistency.
My favourite tools
Figma
Photoshop
Illustrator
InDesign
Adobe Substance Sampler
Adobe Substance Painter
Adobe Substance Stager
Adobe Modeler
HTML5
Zbrush
Adobe Firefly AI
Midjourney AI
Powerpoint
The Receipts
Quierra’s attention to detail, creative direction, and team-oriented attitude is what makes so many of us proud to work with her when operating in such a complex environment where having a well-rounded designer is essential.
Quierra showcased excellent design skills. She supported various design efforts, developed/edited the 2025 Townhall Save the Date video, and contributed to the Audit Strategy document. She accepts all requests, maintains strong client rapport, leads meetings, and delivers quality work.
Quierra made a substantial impact by translating complex requirements into intuitive design systems. Her early branding and visual direction set the tone for the full experience, resulting in a cohesive and polished final product that resonated with end users.
Quierra was an absolute joy to work with. I can vouch for her creativity, stellar design skills, and meticulous attention to detail. She is a thoughtful, empathetic collaborator and a confident presenter to audiences at all levels.
Quierra jumped into a fast-moving project midstream and quickly understood the team’s design challenges. Her strong instincts for front-end experience helped advance our user interface strategy and were well received by stakeholders.
Quierra brought a much-needed fresh visual perspective to an internal publication. She quickly got up to speed on the objectives and contributed concepts that helped elevate the final product. Her work was enthusiastically received.
Don’t Be Shy
Say Hi.
Big ideas? Bold moves? Cool collabs?
Whether you’ve got a project, a pitch, or just feel like saying hi — I’m always down to connect. Email me at
Let's connect – quierra.work@gmail.com, use the form below, or find me on
LinkedIn, Behance, and
Dribbble.
Done!
Thanks for reaching out — I’ll be in touch soon.