Georgetown University
Assistant Director Digital Marketing and Communications
The Magazine
At Georgetown University’s McDonough School of Business, I manage the ideation, strategy, and digital production activities to build McDonough School of Business’ brand. I work closely with our internal public relations, events, and digital teams, to plan and develop branded multi-channel marketing campaigns spanning social media, email, web, blog, and print collateral.
I enjoy leading design projects, facilitating discovery sessions, establishing scope of work, pitching concepts, and communicating roll-out plans to stakeholders, it's what I imagined myself doing when I was a little girl.
The digital marketing team that I work on, set out to redesign the McDonough website to improve the user experience and establish streamlined user journeys Before starting, sought feedback from our audience so we conducted user research to inform our decision making and ensure a tactical design approach.
After the redesign, I managed the site executing necessary updates, optimizing user journeys, and sometimes developing content.
The Director of Digital marketing and I would work together to establish KPI's and other performance benchmarks in Google Analytics, this helps us to make data influenced decisions and uncover Digital marketing insights and opportunities that would benefit the site. Not long after the redesign, I installed Google Optimize to analyze and test web page designs, documenting performance in reports to share with counterparts and management.
