Portfolio: Quierra Wells
Title: Design Director & Creative Strategist
Location: Washington, DC
Experience: 14+ Years
Specialization: Design Systems, UX Strategy, AI Products
Previously: Deloitte Digital, Georgetown University
Selected Work
4 directions in 4 days. 1 design system. Zero static mockups.
View Project4 directions in 4 days. 1 design system. Zero static mockups.
View Project
Instagram feed, stories, countdown sequences. The full launch playbook from teaser to takeover.
View ProjectInstagram feed, stories, countdown sequences. The full launch playbook from teaser to takeover.
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Quiz-led brand matching, archetype engine, OAuth, Google Analytics. Ranked #35 on Lovable’s SHIPPD leaderboard.
View ProjectQuiz-led brand matching, archetype engine, OAuth, Google Analytics. Ranked #35 on Lovable’s SHIPPD leaderboard.
View Project
Content strategy, editorial layout, and AI-generated assets. Enterprise report design methods applied to lifestyle branding.
View ProjectContent strategy, editorial layout, and AI-generated assets. Enterprise report design methods applied to lifestyle branding.
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Hero visuals, social cards, newsletter modules, mobile interactions. A full brand rollout for an event that doesn’t exist yet.
View ProjectHero visuals, social cards, newsletter modules, mobile interactions. A full brand rollout for an event that doesn’t exist yet.
View Project
n8n, Supabase, AI-generated brand blurbs. Manual approval gate before publish. Built as part of UNC Charlotte’s AI Automation course.
View Projectn8n, Supabase, AI-generated brand blurbs. Manual approval gate before publish. Built as part of UNC Charlotte’s AI Automation course.
View ProjectHow I Help Brands
From concept to campaign, I bring strategy and craft together to build brands that stick and experiences that convert.
Brand Identity & Systems
I build visual identities from the ground up. Design systems, brand kits, guidelines, and campaign collateral that tell a cohesive story across every touchpoint.
Campaign & Marketing Design
I create campaign visuals, branded content, and web experiences that drive awareness, engagement, and conversion across digital platforms.
Editorial & Visual Design
I design marketing assets, editorial layouts, and branded packaging. Visuals that communicate clearly and leave a lasting impression.
Creative Technology
I build coded prototypes, interactive experiences, and production-quality front-end work that brings design vision to life.
AI & Generative Design
I use AI to generate visual concepts, automate asset production, and design prompt-driven workflows that expand what’s possible.
3D & Immersive Design
I explore product storytelling and brand presence through 3D concepting and spatial design, building immersive visual language for digital experiences.
Users Reached
Turned a 350-page federal report into a digital experience.
To Ship
Designed, built, and launched an AI-powered product solo.
In 4 Days
Production-quality coded landing pages for Intuit's QuickBooks.
Resume
QuierraWells
Education
MPS, Integrated Marketing and Communications
Georgetown University
UI/UX Design Course
General Assembly
Bachelor of Arts, Studio Art / Digital Media
University of Maryland College Park
Fine Arts
Morgan State University
Certifications
Awards
Experience
Visual Designer
Deloitte DigitalSix years on federal accounts across defense, homeland security, and public health. Led design for an internal Gen AI initiative. Co-led a 350+ page Annual Financial Report and designed the winning cover. Reduced approval cycles by 30%. Built design tokens and documentation standards across 16+ product teams. Mentored a junior designer, accelerating dev timeline by two weeks.
Creative Director & Design Consultant
MakerBae
13+ years running my own design studio alongside full-time roles. Brand identity, campaign design, and creative direction for clients across tech, lifestyle, and government. Current ventures include The Sexy Karat (jewelry brand, 100+ assets) and Vibe Index (AI personality platform, ranked #35 on Lovable SHIPPD).
Assistant Director of Digital Marketing
Georgetown UniversityBoosted website traffic by 29%, put major speakers in the spotlight, and ran multi-channel campaigns across the McDonough School of Business.
Digital Production Manager
Georgetown UniversityLed website management and multi-channel marketing campaigns, mentoring junior designers while maintaining brand consistency across the school.
Tools
What they say.
Senior Consultant
Culture & Comms Team
Deloitte Digital
“Quierra’s attention to detail, creative direction, and team-oriented attitude is what makes so many of us proud to work with her when operating in such a complex environment where having a well-rounded designer is essential.”
Senior Consultant
Culture & Comms Team, Deloitte Digital
Senior Manager
Defense Team
Deloitte Digital
“Quierra showcased excellent design skills. She supported various design efforts, developed/edited the 2025 Townhall Save the Date video, and contributed to the Audit Strategy document. She accepts all requests, maintains strong client rapport, leads meetings, and delivers quality work.”
Senior Manager
Defense Team, Deloitte Digital
Manager
Clean Energy Client
Deloitte Digital
“Quierra made a substantial impact by translating complex requirements into intuitive design systems. Her early branding and visual direction set the tone for the full experience, resulting in a cohesive and polished final product that resonated with end users.”
Manager
Clean Energy Client, Deloitte Digital
Senior Solution Specialist
Motor Vehicle Client
Deloitte Digital
“Quierra was an absolute joy to work with. I can vouch for her creativity, stellar design skills, and meticulous attention to detail. She is a thoughtful, empathetic collaborator and a confident presenter to audiences at all levels.”
Senior Solution Specialist
Motor Vehicle Client, Deloitte Digital
Senior Consultant
California Government Client
Deloitte Digital
“Quierra jumped into a fast-moving project midstream and quickly understood the team’s design challenges. Her strong instincts for front-end experience helped advance our user interface strategy and were well received by stakeholders.”
Senior Consultant
California Government Client, Deloitte Digital
Manager
Defense Client
Deloitte Digital
“Quierra brought a much-needed fresh visual perspective to an internal publication. She quickly got up to speed on the objectives and contributed concepts that helped elevate the final product. Her work was enthusiastically received.”
Manager
Defense Client, Deloitte Digital
About
I'm a design director and creative strategist with 14+ years building products, systems, and brands. Six years deep on federal accounts across defense, homeland security, and public health at Deloitte Digital. 13+ years running MakerBae, my own design studio, alongside full-time roles. Today I design complex products and then build the systems that make them work at scale.
QuierraWells
Visual Designer
Good design gets out of the way.
I build with AI. End-to-end automation workflows, coded prototypes, custom integrations. Lovable, Claude Code, n8n, Cursor.
If someone has to think about the interface, the work isn't done. Inclusive, accessible design is the foundation. Section 508 compliance and WCAG standards are how I build, not afterthoughts.
Product Drop Campaign
Social StrategyFuture Tense Summit Guide
Editorial DesignAI Content Pipeline
AI-Powered WorkflowProduct Drop Campaign
Social StrategyFuture Tense Summit Guide
Editorial DesignAI Content Pipeline
AI-Powered WorkflowProduct Drop Campaign
Social StrategyFuture Tense Summit Guide
Editorial Design