A series — 5 close reads
Close Reads
Unsolicited teardowns of the brands and products whose craft I keep coming back to. Each one is a close read of what's working, what isn't, and the work I'd push next — no brief, just the way I see.
Brand Experience/April 2026
Cursor
The warm-by-day brand bet, the typeable demo I almost missed, and the last 20% I'd finish.
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Brand Experience/April 2026
Nebius
Geometric CTAs that sing, a yellow that fights the eye, and a 508 system to make it self-healing.
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Brand Experience/April 2026
Jasper
The editorial craft most AI brands skip — and the comprehension layer I'd add underneath it.
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Product Experience/April 2026
Runway
Two hours inside Workflows: where the canvas sang, where it fought me, and what I'd ship first.
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Brand Experience/April 2026
Graphite
The footer hover that hooked me, and a brand disciplined enough to travel into the product.
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The rest of the workSee the full portfolio
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