Quierra Wells
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Project 02 / 06

Product Drop Campaign

60+ social assets and a 5-month content roadmap for a jewelry brand launch

RoleLead Designer & Campaign Strategist
CategorySocial Strategy & Visual Design
Year2025
Social StrategyVisual DesignCampaign
Product Drop Campaign
[ Fig 01 ]Product Drop Campaign, Figure 1
[ Fig 02 ]Product Drop Campaign, Figure 2
[ Fig 03 ]Product Drop Campaign, Figure 3
[ Fig 04 ]Product Drop Campaign, Figure 4
[ Fig 05 ]Product Drop Campaign, Figure 5
[ Fig 06 ]Product Drop Campaign, Figure 6
[ Fig 07 ]
Product Drop Campaign, Figure 7.1Product Drop Campaign, Figure 7.2
[ Fig 08 ]Product Drop Campaign, Figure 8
Details

I designed the full launch campaign for The Sexy Karat, a jewelry brand I’m building under MakerBae. 60+ social assets across Instagram feed posts, stories, and countdown sequences, plus a 5-month content roadmap timed to a real product drop cadence. Every asset was built to work as a system; grid layouts, story sequences, and timed reveals all follow the same visual language.

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RoleLead Designer & Campaign Strategist
CategorySocial Strategy & Visual Design
Year2025
Social StrategyVisual DesignCampaign
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