A CLOSE READ OF NEBIUS.

Audit TypeBrand Experience
ScopeHomepage walk-through + a quick 508 pass
DeliverablesStrategic audit + audio walkthrough
Nebius website
The Brief

Nebius is a cool company building AI cloud infrastructure, and tech companies doing that kind of work deserve strong websites. They call their audience “AI explorers,” which tells me they’re thinking about who they’re talking to. I understand engineering, I understand design, and I’d like to contribute a little insight that helps the Nebius brand reach its goals. Let me walk you through it.

The walkthrough

Let me show you what I mean.

The first impression

The logo is cool. The graphics are cooler.

The wordmark is fine, but the real win is the set of geometric graphics sitting in each section’s CTA area. They’re representing different pieces of the site and different product brands, and each one feels intentional. Compelling, distinct, and honestly the very best part of the homepage.

Nebius product page with a geometric block graphic and a Get a special offer / Try console CTA pair
1
Strong graphic, pulls me in.
2
Great detail above the fold, and a CTA that actually makes me want to click.
Nebius Async workloads page with a crystalline cube graphic and a Get started / Talk to sales CTA pair
1
Crystalline cube. Different object, same discipline.
2
“Get started” and “Talk to sales” read as real verbs, not buttons.
And another one

Same system. Different section. Still lands.

A different page, a different 3D graphic, and the same discipline carries through. The visual language across these CTAs is the strongest through-line on the site. I’d want to see this carried into the rest of the page where the design work feels less resolved.

The section that’s working hard

Text over images, no overlays, no alt tags.

The essential resources section is where I slowed down. A few cards set text over background photography without an overlay, and the copy is fighting the image for legibility. The “fully managed services” gray checklist lands as non-508-compliant text, and I don’t believe that card has an alt tag either. The pattern is solvable with one image-overlay convention and a palette rule.

Nebius “every essential resource for your AI journey” section with NVIDIA GPU cards, an image-over-text photography card, and a gray checklist box for fully managed services
1
Text over image, no overlay. Fails 508 contrast.
2
Three text colors in one band. Black, brand blue, and white.
3
Non-508-compliant text on the gray checklist. Probably no alt tag either.
Nebius “AI + Token Factory for every AI need” vibrant yellow/green tabular graphic on the homepage
1
I tried to click Token Factory first. It’s part of the graphic.
2
IaaS without a subtitle. I don’t know what I’m clicking into.
The graphic I tried to click

I thought these were buttons. They’re a graphic.

Halfway down the page there’s a big labeled graphic under “AI + Token Factory for every AI need.” It reads like a set of interactive buttons and I reached to click them. They’re static. The palette is trying to do too much work: it’s vibrant enough that I want to scroll past it rather than read it. A modern AI build can make this actually interactive, and a slightly calmer yellow would let the text do its job. The information is good. The execution isn’t there yet.

A quick 508 pass

I checked 508 compliance too.

Notes for the team
  • AccessGuard AI is a free scan. Treat it as a starting point rather than a verdict.
  • Six contrast issues, eleven missing alt tags, one missing form label. Small list, real impact.
  • The yellow accent deserves a documented role in the palette so it’s never doing contrast work it can’t clear.
Contrast checker result: dark green #365d35 on yellow #e0ff4f at 6.7:1
The audit

What’s working, what’s not, and what I’d love help finish.

Nebius brand audit / 6 min listen

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Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗
Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗ Nebius ∗
What's Working

I keep coming back to what works.

01

The geometric CTA graphics.

These are the strongest through-line on the site. Each one earns its slot, and the visual language is clearly intentional. Honestly the very best part of the homepage.

02

The yellow 3D band.

It’s a distinct moment on the hero. Whoever put it there was making a call, not following a template.

03

The AI Discovery Award trophy.

Custom illustration for a program they actually run. Good gradient. I’d push the contrast a touch, but this is clearly an in-house team that got room to make something.

04

The video and the B-roll.

Nicely shot. They’re getting two uses out of one shoot: video in the hero and stills further down the page. That’s a visual library being treated like an asset.

05

The cards as a pattern.

When the line heights and content details settle down, the rounded-card system has good bones. A pattern I could see scaling to the rest of the brand’s product surface.

Detail from the Nebius audit
[04]Opportunities

The parts I loved. The friction I hit. The list I’d ship.

06 Areas
01 / Opportunity

Rebuild the essential resources section

Too many jobs in one band. I’d move the architects-and-support photography to the top, push the graphics to the bottom, pick one text color, and treat the checklist graphic as its own benefits page. The brand has strong photography. Let it carry more of this moment.

02 / Opportunity

Make the “AI + Token Factory” graphic interactive

The graphic reads like buttons but doesn’t click. A version where each labeled component highlights in place (short subtitle appears, related components dim, the rest of the page stays put) would turn a confusing diagram into something you can actually parse. The interaction stays on the page. Nobody has to leave to learn what IaaS means.

03 / Opportunity

A 508-compliant design system

Not a one-time cleanup. A system. A palette with enforced contrast rules, alt-text patterns baked into the image components, and documented form-label conventions. The next time a new page ships, accessibility is already there because the components carry it.

04 / Opportunity

Let the navigation spread and stay out of the way

The nav floats in the middle of the page instead of spanning it, and when I scroll to the Tested with Gen AI workloads section, it covers that carousel’s arrow controls because of the viewport height. A full-width nav that compacts itself out of the way on scroll would settle both.

05 / Opportunity

Tighten the small details

Inconsistent line heights across cards, a subscribe section that could live in its own band below the footer, and a footer that ends without a visual separator from the main page. Small, but the kind of thing that tells a visitor whether a brand sweats the details.

06 / Opportunity

Let visitors highlight and copy the text

The copy inside the Tested with Gen AI workloads cards resists highlighting. That’s usually a build-side wrapper choice, and the fix is a real text-selection behavior on the element. Small detail, but it’s how a visitor who’s taking notes tells whether a site was built for them or built at them.

THE BRAND

YOU’RE BUILDING.

Nebius shipped a fully-formed wordmark. Runs two original award programs. Commissions custom trophy illustrations. Gets real footage from customer shoots and reuses it as stills. That’s a real foundation, not a placeholder. What I’d help finish is the layer underneath: a 508-compliant design system that turns the yellow accent into a documented member of the palette, an interactive version of the AI-plus-Token-Factory graphic that teaches without sending anyone off the page, a rebuild of the essential resources section, and a few polish rounds on the line heights, the nav, the footer separator, and the small details that add up. That kind of systems work is exactly what I love to take on. And a quiet self-check: I ran a 508 scan on my own site the same week. If I’m asking Nebius to, I should too.

Quierra Wells

Quierra Wells

Design Director & Creative Technologist

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An outsider’s read

Let's talk.

Quierra Wells. Happy to talk shop.